Delta Air Lines | Influencer | Press office

Delta Sessions

Ahead of the 2016 Wimbledon Tennis Championships, Cow provided PR support for Delta Air Lines Baseline Sessions – an exclusive red carpet karaoke party at the glamorous W Hotel in London’s Leicester Square.

Cow certainly served up an ace when PR-ing the event. We secured a host of media interviews with Serena around the party, with coverage highlights including branded features in The Guardian (double-page spread with front-page lead…), Metro, Evening Standard, Daily Mirror, Mail Online, Huffington Post and Sky News, to name but a few.

The event itself was equally memorable, with press from Daily Telegraph, Press Association, Daily Mail, Yahoo and Tatler all among those in attendance to witness Ms. Williams swap the court for the stage for one night only, and perform her own rendition of Taylor Swift’s catchy Shake It Off number.

The vocal workout proved to be the perfect supplement to Serena’s Wimbledon prep, as she’d go on to claim yet another Grand Slam title at SW19 in the weeks after. Smashing stuff all round.

 

LONDON, ENGLAND - JUNE 22: Serena Williams joins Delta Air Lines for "Baseline Sessions", a private karoke event to celebrate London's most iconic tennis tournament at the W Leicester Square on June 22, 2016 in London, England. Pic credit: Dave Benett

LONDON, ENGLAND – JUNE 22: Serena Williams joins Delta Air Lines for “Baseline Sessions”, a private karoke event to celebrate London’s most iconic tennis tournament at the W Leicester Square on June 22, 2016 in London, England.
Pic credit: Dave Benett

LONDON, ENGLAND - JUNE 22: Daisy Lowe joins Delta Air Lines for "Baseline Sessions", a private karoke event to celebrate London's most iconic tennis tournament at the W Leicester Square on June 22, 2016 in London, England. Pic credit: Dave Benett

LONDON, ENGLAND – JUNE 22: Daisy Lowe joins Delta Air Lines for “Baseline Sessions”, a private karoke event to celebrate London’s most iconic tennis tournament at the W Leicester Square on June 22, 2016 in London, England.
Pic credit: Dave Benett

LONDON, ENGLAND - JUNE 22: Donna Air joins Delta Air Lines for "Baseline Sessions", a private karoke event to celebrate London's most iconic tennis tournament at the W Leicester Square on June 22, 2016 in London, England. Pic credit: Dave Benett

LONDON, ENGLAND – JUNE 22: Donna Air joins Delta Air Lines for “Baseline Sessions”, a private karoke event to celebrate London’s most iconic tennis tournament at the W Leicester Square on June 22, 2016 in London, England.
Pic credit: Dave Benett