Flower Council of Holland | Content
Visitors to the National Gallery were met with a stunning floral display of epic proportions, as our 35-square metre living painting weighing, 1,815 kilograms and the height of two London double decker buses went on display at the gallery’s West lawn.
Made by over 30 florists using 26,430 real cut flowers, it was commissioned by Funnyhowflowersdothat.co.uk – a not-for-profit initiative from the Flower Council of Holland, to mark the organisation’s partnership with the National Gallery’s Dutch Flowers exhibition.
The truly larger-than-life art installation is in homage to one of the masterpieces featured in the collection. The painting selected is a floral masterpiece by Dutch artist Ambrosius Bosschaert the Elder – A Still Life of Flowers in a Wan-Li Vase (1609-10). At 6.2 metres tall by 4.6 metres wide, the living painting dwarfs the 68.6cm by 50.7cm original canvas and was a combined effort of almost 30 florists who took over two days to arrange.
Coverage resulted with hits in Telegraph, Guardian and Times and created content for a Channel 4 documentary: The Billion Pound Flower Market. http://www.channel4.com/programmes/the-billion-pound-flower-market/episode-guide/