This summer The Kraken Black Spiced Rum was back with another unique pop-up experience in London. Fans and followers donned their raincoats and summoned all the courage they could muster to Dine In A Perfect Storm with The Kraken.
As fans will already know, The Perfect Storm is The Kraken’s signature cocktail, a dark and delicious mix of Kraken Rum, ginger beer and lime. We imagined what a real-life Perfect Storm would actually entail, then set the stage for the ultimate Kraken dining experience, where guests ate and drank surrounded by the simulation of an actual storm – including intense lightning, booming thunder, raging winds and torrential rain.
The two-day event saw guests dine indoors surrounded by simulations of a storm, created using cutting edge special effects normally seen in Hollywood films, including rainfall, wind blown from different directions, flashing lightning and the sounds of torrential weather and waves breaking, similar to an actual storm.
Once inside, guests were served a delicious blackened feast including squid ink linguini and hijiki seaweed, alongside black cocktails including the Pornstar Darktini, Black Daiquiri, Perfect Storm and Sharptooth, as well as the famous Kraken Rum black ice cream.
The event was a sell-out success with over 150 consumers, journalists and influencers, and went down a storm with the media too, achieving coverage in 24 publications including Mirror Online, Daily Star, Time Out and Evening Standard. On social media we reached over 500K consumers, grew the channels by over 3000 people and sustained an engagement rate of over 3% – an all-round smash hit for Kraken Rum.