Cystic Fibrosis Trust | Content
Cystic Fibrosis is a life shortening genetic condition, and currently only half will live to celebrate their fortieth birthday. More than 2.5 million people in the UK carry the faulty gene, and there is currently no cure.
To raise awareness of the condition, and encourage the UK to help transform the lives of people with cystic fibrosis, we worked with the Cystic Fibrosis Trust to launch the first music track made entirely using the sounds of people breathing.
Some of the nations best loved actors, comedians, journalists, Olympians and musicians, including big names like James Corden, Jack Whitehall, Louis Smith and The Libertines, supported the track by donating their breaths, which were then layered over music to draw attention to how cystic fibrosis affects the lungs.
As well as some amazing celebrities, the track also contained sounds of people living with cystic fibrosis struggling to breathe, creating a thought-provoking contrast between healthy and damaged lungs.
The track gained momentum quickly, launching on ‘Rare Diseases Day’ and snapping up the splash on The New Day, fantastic reports on the Mail Online, the Mirror Online and The Huffington Post, as well as being featured on Lorraine and Channel 5 News. What’s more, the track was also played during over 20 radio interviews with the Trust, including Sky News Radio, and an hour-long phone-in dedicated to cystic fibrosis on BBC Radio Five Live!
Money raised from this awareness raising drive will be invested in world-class innovation and research; unrivalled information and support for those affected by the condition; and campaigns and projects to improve health and wellbeing.
We’re delighted to have helped raise awareness of this disease and hopefully encouraged people to donate money to go towards the improvement of treatments.
Watch the video online, including a making of video with the producer Dimitri Tikivoi, at www.cysticfibrosis.org.uk/breathe and text BREATHE to 70500 to give £5.