As The Crown mania gripped the nation in December, with the arrival of the second series of the Netflix hit show, Cow jumped on the opportunity to grab some headlines for Three and its Go Binge service, which allows customers to stream Netflix infinitely on-the-go.
What do you get if you cross one of the biggest Royal icons from the show with one of the millennial trends of the moment? A regal pet sitting service, of course.
Introducing Borrow My Corgi; giving fans of the The Crown the chance to spend some time in the company of a four-legged regal friend, whilst bingeing on episode after episode of the second series.
We invited The Crown (and dog!) lovers to apply for the chance to dog-sit one of our specially selected pooches, which were then escorted to the door of the lucky few by our BMC Royal Butlers, in true majestic style.
We announced Three’s service to the press and the coverage came flooding in, with the likes of The Metro, London Evening Standard, Yahoo, Timeout, Marie Claire and London Live rushing to cover our royal four legged companions, achieving some great hits for Three’s binging service.