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David Haye presents the weather for dogs. That was the opening gambit for our story raising awareness of the dangers of hot dogs during hot summers.

But after seeing the Hayemaker masterfully meting out meteorological advice to the nation’s dog owners for MORE TH>N Pet Insurance, the press and social media were only too happy to spread the word, with the video receiving over 10,000 organic hits in a matter of hours and 2,400 clicks through to the MORE TH>N website.

Meanwhile, the social media reaction to a heavyweight boxer (and Chihuahua superfan) presenting the weather for dogs saw Twitter reach exceed 1.2m and social engagement peak at 6%.

Then there’s the press coverage which was safely secured all over the shop: Daily Mail, Daily Express, i100,Evening Standard, Daily Telegraph, AOL, and around 60 regional newspapers all over the UK.

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