Affligem | Influencer
To launch Affligem in the UK for the first time, we were tasked to get social influencers across London sippping the beer and evangalising about it on social media. To do this, we developed the ‘Affligem Dinner’, a dinner attended by a wide mix of people which we co-invited with Saville Row tailor, Patrick Grant – the chosen host for the evening.
As part of our brief, we were asked to bring to life the craftmanship behind the beer, which has been brewed in a Belgium monstry for thousands of years, which was our inspiration for hosting this exclusive event at Story Restaurant. One of the most talked about restaurants in London, every single aspect of the Story experience has been meticulously thought through, from the thickness of the glasses to the weight of the plates. The food for the evening was overseen by head chef, Tom Sellers, our guests were served over 10 dishes of michelin star food, carefully chosen to complement Affligem.
– Twenty-two key influencers experienced the brand
– Strengthened Affligem’s relationship with key target media
– A strong social media presecne throughout the event, which included posts from all of the attendees and even Tom Story, the chef.