Visit York | Press office

A FORMIDABLE SCENT

Following the phenomenally successful ‘Smell York’ scented guidebook, Visit York and Cow embarked on another nasal journey to entice new visitors to the historic city – this time with a distinctly Viking aroma.

Raiding people’s olfactory faculties we created ‘Norse Power’: a new deodorant for men that captured the smells that abounded in the warrior days of longships, long swords and even longer beards.

The odour of a Viking warrior fresh from a raid in 9th century York contained a heady bouquet of mead, sweat, dried blood, seawater, mud, meat and pine – and proved a hit with the press, being covered in the Daily MailDaily Telegraph, Daily Star and across the regions – not to mention being a popular Friday talking point all over Twitter.

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