5 January 2017

Too Fast To Think: why switching off unlocks creativity

Too Fast To Think

As your brain grinds back into action following the December break, you’re probably slowly acclimatising to being pulled in a thousand directions by emails, push notifications, texts, phone calls and any number of other distractions. And while you’re probably really good at filtering these distractions, they’re the very thing that could be fouling up the part of your brain where ideas come from.

In his new book Too Fast To Think, Chris Lewis, CEO of global agency Lewis, explains how modern life is suffocating the part of our brain where ideas come from. It’s Nice That interviewed him to find out more about how we can create conditions that serve the mind’s creative process rather than subdue it, exploring how creativity works and the importance of giving ourselves space and down-time to think. While researching the book, Lewis asked a range of people – from artists to military men and clergymen – the same question: where are you and what are you doing when you get your best ideas? “The response was striking,” he says. “They all said that they were not at work, always alone and not trying.”

So as you lurch headlong back into the work routine, remember to set aside time for good ideas to percolate through. Here’s to more great ideas in 2017.

Read the full article here. Illustration by Tanawat Sakdawisarak.