Cow is currently working on a project with Bandai to celebrate the arrival of its new Ben 10 Alien Force range. Fans are being given the chance to enter the intergalactic world of Ben 10 by transforming into alien-hunting heroes for one day only!

Upon arrival at a top-secret location, wannabe Ben’s will draw upon their super powers and hunt down the hidden aliens in return for some awesome Ben 10 goodies. They’ll be given their very own mission sheets and an alien detection map to help them on their quest.

Once their mission is complete, they must head back to base camp before the Alien Force invasion kicks off!

Cow’s second TV ad for ‘The Grid‘, a mobile social network for Vodacom in South Africa.

Cow director Dirk Singer gave a presentation at the Social Networking World Forum on 9 March about justifying social media in a recession, a report of which appeared on Stuart Aitken’s Brand Republic blog.

Dirk’s presentation challenged the orthodoxy that the need for social media marketing is universally understood and advanced arguments about why it’s necessary for brands to get engaged now.

The full presentation is available on our ‘News from the Herd’ blog.

(Image - Lost Albatross)

The industry magazine PR Week has published a guide about agencies and their staff on Twitter. We’ve been listed as the eighth ‘most active’ agency, with a third of Cows having regularly updated accounts.

UK Cows on Twitter include Mark Perkins, Russell WIlliams, Bridey Lipscombe, Ella Tacchi, Gloria Trapezaris, Ami Oza, Martin Ayres, Tallulah Messenger and Dirk Singer.

Meanwhile, out of the Cape Town Cows, feel free to follow Steyn Strauss, Charles Miller and Donald Swanepoel.

Cow’s company feed is here. We’ve also got the individual Cow Twitter feeds running on our Netvibes page.

(Image - Carrot Creative)

Which is one of the reasons we’ve created an online Museum of Cow.

Using a tumblr blog, we’ve posted up a series of images from Cow campaigns over the years.

Just like for this website, we’re having a custom ’skin’ developed, so the Museum is still in its early stages.   We’re also intending to replicate the Museum for real at Cow’s offices.

Why a blog?  Two reasons.  First of all we’ve done away with any bells and whistles and fancy graphics so you can find what you want, and fast.

Secondly, we’re aware that we are only ever as good as our most recent campaigns.   This kind of format allows us to talk about what we’ve been up to in more of a news / bulletin board kind of style.

Do have a look around, get in touch if you want to find out more and visit our two blogs as well.

On behalf of MBT Footwear we released a story showing that slumped shoulders and poor posture was the number two turn off for British women when it comes to men.

An example of some of the results, which included pieces in the Mirror and Express, can be seen above.

Is the name of both our consumer research blog and quarterly newsletter. Download issue one from here.

A milestone for Cow, our colleagues in Cape Town produced Cow’s very first TV spot.

The 10 second promo was done for Cow Africa client Vodacom and turned around from start to finish in 24 hours. It highlighted Gridstar, a mobile based network where you can showcase your talents. The spot aired during the premiere of season five of South African Idols, one of South Africa’s top rated shows.