Return of the Green Cross Man

Posted on 21 November, 2014

A long, long time ago on a roadside not so far away the children of 1970s Britain were rescued from their road recklessness by one safety-conscious superhero: Green Cross Man!

Now, almost 40 years later, we’ve orchestrated the grand return of the Green Cross Man, with Star Wars actor David Prowse MBE once again donning the famous suit (Green Cross Man, that is, not Darth Vadar) – only this time teaching adults to stop, look, listen and think before they cross the road.

The move to bring back the Green Cross Man was prompted by research from our client MORE TH>N, which revealed the extent to which adult pedestrians are putting their lives at risk every day by constantly using their smartphones or listening to music on headphones as they cross the road.

To coincide with Road Safety Week 2014, we scripted and filmed two brand new public information films starring the Green Cross Man and some absent-minded adult pedestrians. Elements of the dialogue and the scenarios were drawn from the new Green Cross Code for grownups, which MORE TH>N had crowdsourced from its Facebook community.

It’s probably safe to say that the return of the Green Cross Code Man was one of THE stories of the day today. In fact, we achieved no less than half to full-page write ups in EVERY national newspaper and their online equivalents, with stunning pieces in Daily Mirror, Daily Mail, Daily Telegraph, The Times, Metro, The Independent, i, Daily Express, The Sun, Daily Star, Guardian onlineMail Online,, Independent online,,,, Times online, and even national BBC News. Such a national spread prompted a flurry of broadcast coverage, with the story, and interviews with David Prowse, seen on The One Show, Sky News, ITV National News at 6, BBC Radio 2 Chris Evans Breakfast Show and more regional radio stations and newspapers than you can shake a stick at.

All of this, along with further coverage in several high-reach onlines has dramatically increased awareness of the need for pedestrians to adhere to the green cross code when out and about, and importantly put away their smartphones and take off their headphones when crossing the road!

Already the films have had an incredible 340,000 views on the MORE TH>N Facebook and YouTube pages, not to mention being shared extensively on Twitter. And with more coverage in the pipeline that should all be set to continue!

The force was strong with this one.


Cow wins at the PRCA Awards

Posted on 12 November, 2014

A splendid night on Tuesday as Cow bagged a PRCA Award for our campaign The Most Important Meals Of Their Lives, which we created for charity Send A Cow as part of its Break… Fast appeal.

A really lovely campaign to work on and now another shiny prize to add to the Cow trophy cabinet!


Meowsic To Their Ears

Posted on 31 October, 2014

After the global viral sensation that was the Kim Jong Un and Vladimir Putin cat scratching posts and dictator litter trays,’s ‘The Pussycat Riot’ campaign returned this week with another slice of feline-themed anti censorship satirical shenanigans.

This time it was the world’s first keyboard for cats: an ultrasonic electric grand piano that plays musical notes in frequencies only cats can hear.

The inaugural performance using the keyboard was a live protest concerto to an enraptured audience of cats at a theatre in London. During the concerto a pianist played high frequency versions of the national anthems of countries that severely censor the internet, including Iran, Vietnam, Russia and North Korea.

But that’s not all, as a much-anticipated encore, ultrasonic renditions of popular music from films and artists currently banned in China were played, including the Back To The Future score and the Backstreet Boys’ “I Want It That Way” - leaving the cats in no doubt of who the world’s worst perpetrator of internet censorship is.

As well as delighting the politicised cats at the concerto, the performance was recorded and has been released as a free protest album in both human frequencies and cat-only frequencies, available on Spotify, Deezer and Soundcloud.

The cat-only soundwaves have been making waves across the world, with terrific coverage in Daily Mail, Daily Telegraph, Metro,, Huffington Post, London Evening Standard, AOLMSN, BT, London Live, USA Today, ABC News and this cracking piece on Good Morning America.

Keyboard cat would be proud!


Oliver’s Travels offer The Big Vampire Weekender

Posted on 28 October, 2014

It’s been all doom, gloom and gore over at Cow the past few weeks… But for all the right reasons, as luxury rental specialists Oliver’s Travels has launched the very first vampire vacation to thrill the 15,000 vampires of the UK.

So it’s out with the feather beds and spacious, airy living rooms and in with ghastly crypts decaying in the basement – with only one catch! You must prove you’re suitably vampire-like to qualify for booking… The ‘mirror and garlic-free’ holiday has been a real hit, with a full page belter in the Daily Star, as well as write-ups in Woman’s Own, The Daily Mail, The Mirror, and Yahoo… But there’s going to be a lot of work involved in preparing it according to Oliver Bell, co-Founder of Oliver’s Travels!

We’re taking our inspiration from the scariest vampires films and books to transform Fenton Tower into the place to stay this Halloween weekend. ‘We have planned for it to take us a number of days to transform this usually bright and airy property into a dark den of despair”.


Cow shortlisted for three PRCA awards!

Posted on 23 September, 2014

Lots of excitement in the Cow office this lunchtime as the nominations for this year’s PRCA awards are out and we’ve been shortlisted for not one, not two, but three awards.

Our Smell York campaign for Visit York has been nominated in the consumer award, low budget category, Oliver’s Travels Mile Low Club is in the running for best media relations campaign and our Send a Cow: The Most Important Meals of Their Lives campaign is up for the best not for profit award.

We’ll be keeping our fingers crossed until awards night on November 11th.  


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