Posted on 30 July, 2015
We may be known first and foremost as a PR Agency, but we’re firm believers that social integration is an inherent part of any good idea. And as our digital team has expanded, we’ve been quietly beavering away, running social media accounts, building fantastic digital innovation – and leading campaigns through the digital media alongside our more traditional work.
So, we were delighted to emerge triumphant in the Best digital-led campaign category at The CorpComms Digi Awards for our work with Hide My Ass!, and pick up our first entirely Digitally led gong… You’ll know all about #ThePussyCatRiot by now we’re sure, but if not, here’s a brief summary of what we did from the judges – or you can check out our full case study over here.
“Hide My Ass! publicised issues of censorship by demonstrating what a censored internet might look like by prohibiting pictures of cats. They also released merchandise in the form of cat-scratching posts, which took the shape of world leaders Vladimir Putin and Kim Jong-Un, both known for their control of the Internet. Images of these went viral.”