Posted on 15 June, 2015
Over the last couple of weeks we’ve been busy supporting the launch of Three’s latest TV campaign, which introduces a loveable, purple puppet by the name of Jackson, who goes on a mission to #makeitright in the hit ad, which has already racked up over 2.5m views online: http://bit.ly/1GlJm3Z
To tease the public about the impending launch, we kitted out celebrities including Ferne McCann, Rosie Fortescue and Casey Batchelor in purple, furry fists, which started some serious media speculation!
We launched the ad, which follows on from the huge success of Three’s Dancing Pony and Sing It Kitty, at an exclusive media event at the Queen of Hoxton in Shoreditch. With a little help from the Rooftop Film Club guests, including journalists from Daily Mirror, Metro, Daily Star, Best, Reveal and Stuff, tucked into delicious cocktails and popcorn, as we unveiled the ad for the very first time on the big screen.
This isn’t the last you’ve seen of Jackson, we’ve got some more activity in the pipeline. Watch this space…