Cow shortlisted for three PRCA awards!

Posted on 23 September, 2014

Lots of excitement in the Cow office this lunchtime as the nominations for this year’s PRCA awards are out and we’ve been shortlisted for not one, not two, but three awards.

Our Smell York campaign for Visit York has been nominated in the consumer award, low budget category, Oliver’s Travels Mile Low Club is in the running for best media relations campaign and our Send a Cow: The Most Important Meals of Their Lives campaign is up for the best not for profit award.

We’ll be keeping our fingers crossed until awards night on November 11th.  


HOW TO HOUSEPLANT – The Joy of Plants Way

Posted on 22 September, 2014

We love the fact that one of the things we get to do working with is get inspired and inspire people in return!

Last week our trail of curiosity and creativity led us to an incredible loft apartment in NorthWest London, home of Isabelle Palmer – better known to her legion of fans as The Balcony Gardener – where we attended a “How to houseplant” workshop. The day covered everything from how-to create your own terrariums through to some of the newest techniques and trends..

Isabelle’s gorgeous flat was brimming with plants and incredible ideas – and it all proved how the humble houseplant can be a style focus in any room, with a little imagination. Flowers (edible ones, that is) made it into the magnificent spread provided by talented chef-come-culinary artist, Sorrel Ferguson… We even left with a gorgeous goody bag and a signed copy of her latest book. Bloomin’ bliss!



Posted on 18 September, 2014

It was a busy old time last week at Cow preparing for the launch of Superdrug’s A/W 14 Press Show, showcasing all that’s new from Superdrug health. From pedicures, to flu jabs, the health room had something to offer for everyone, with over 50 happy journalists welcomed through the doors throughout the day.

Health masterclasses were held by US celebrity chef and brand ambassador for Leaderfoods, Sara la Fountain, who ran a smoothie making demonstration, while presenter and brand ambassador for LighterLife Fast, Denise Welch, also gave a talk about her experience with weight management.



Posted on 12 September, 2014

In the build up to London Fashion Week, premium Belgium beer brand, Affligem, has delved into its rich heritage by collaborating with Savile Row tailor, Patrick Grant, to reinterpret the traditional attire worn by the knights who founded Affligem back in 1074.

The bespoke suit aims to combine the elegance and craft of Affligem, while encapsulating the historical background of its 11th century founding fathers into a suit fit for 21st century gentlemen.

It also appears to have gone down smoothly with the fashion press as well, with coverage achieved in Esquire, Dash, Menswear Style and Brash to name a few.



Posted on 8 September, 2014

To raise awareness of the dangers that hot, humid and thundery summer weather poses to dogs’ wellbeing this summer, MORE TH>N Insurance developed the UK’s first ‘Thermocollar’ – a dog collar with a built in thermometer enabling owners to monitor their pets temperature to stop them overheating and dehydrating in the sun.

Working with leading vet Pete Wedderburn, MORE TH>N pinpointed that once a dog’s temperature rises to 105 degrees Fahrenheit it will start to feel uncomfortable in the heat. Because of this, the MORE TH>N Thermocollar would flash red when the dog’s temperature reached 103.5oF, alerting owners to take action and remove their dog from the heat.

Word of the prototype heated up in the media as well, with coverage achieved across a range of national and regional titles.



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