Posted on 10 November, 2011
Always nice to get a little love from PR Week. So today’s featured case study from our recent work with Whisky brand J&B at their flagship ‘Start a Party’ campaign in South Africa was a very pleasent thing to see.
Focussing on our pre-party PR work across eight markets and management of a bespoke media event featuring celebrity DJs from across the globe, which generated 183 pieces of coverage, they also mentioned our social media engagement with attendees and fans in the region which led to #startaparty trending at number one in Cape Town all night.
Read the full article in the issue of PR Week, or click on the picture to the left to see the full sized article on Flickr…