Faparazzi (noun.) – Collective term for the mass of unsolicited photos uploaded to Facebook. That’s what we called it when you go out with you your girlfriends, pose, each take 500 photos of yourselves on your smart phone and then throw a hissyfit on Sunday morning when your so called ‘bezzie’ uploaded and tagged a batch of shots of you looking like Pat Butcher after a punch-up. It used to be only the A-listers who had to put up with cameras 24/7 and their image being splashed all over the world,but now it can happen to anyone. So stand aside, Gaga!

Our study for online fashion retailer Very.co.uk showed the ‘Faparazzi’ phenomenon is changing the way they behave, pose and dress when socialising. The findings revealed that, including holidays, young women go out on average 87 times a year. What’s more, they’re fapped 27 times on a night out and going out with three snap-happy friends can generate an astonishing 7,047 pictures over the course of a year. The most extreme 5% estimate friends will ‘Fap’ them 450 times an average night – equivalent to 39,150 shots a year (that’ll include our very own Rachel, top left).

In addition to articles in The Sun, Metro, Yahoo and Cosmopolitan.co.uk, we teamed up with Alison Tay, style editor at Now magazine to do a series of radio interviews to discuss the phenomenon on over 20 radio stations.