This week we revealed how the majority of Brits are more likely to relate work, money and relationship worries to their pets before friends and family. To bring the stats to life for MORE TH>N Pet Insurance we created the first ever Dogtors Surgery just off Harley Street for stressed Londoners to drop in and have a chat – in confidence, of course – with our very own Dr Schnauzer.

First up was our own client at MORE TH>N Bart Nash, Group Head of Comms at RSA. Apparently the state of the Australian cricket team and the British weather were his main gripes to our Freudian Fido. Thankfully lack of coverage and social media chat wasn’t one of them: the tactic was a lead story on the homepage of Mail Online, The Daily Telegraph, Evening Standard, OK! magazine, Pets Gazette, with other weeklies to come and over 900 ‘Likes’ on Facebook proving this form of therapy is very far from barking mad.