Starting a party in Transylvania
Posted on 24 June, 2009
It was the event that had it all: A party train to the venue, a spectacular castle location in the woodlands of Transylvania, chart-topping Icelandic and U.S dance acts, Mexican soap stars, spit roast pig, drinking, dancing, Playboy bunny girls, a dungeon themed disco room and Romanian glitterati all assembled for the latest in a long line of J&B’s legendary parties around the globe.
The occasion was J&B’s Start a Party in Transylvania, from which Cow provided the global template PR launch and post-party PR plan – everything from launching J&B’s iconic mirrorball in space to managing press and photography on the night and erm…making sure the J&B cocktails were just so!
J&B’s markets said of Cow that we’d produced the best PR template they’d ever seen and we say it was definitely the best party we’d ever been to so lots of love all round!