Littlewoods is launching a tremendous new homeware range with Laurence Llewelyn Bowen and wanted to make a national news splash to mark it. Not often do we take a creative news generation lead from an interior designer, but LLB said ‘Lets do something sexy about colours!’. So that’s precisely what we did with our 50 Shades of Purple story, revealing the colour that turns our bedroom blue. 50 snores of grey came last of the lot, even below boring beige.

LLB was wright of course, nookie does make news. Some stunning results have already appeard for the research with commentary from Laurence himself in the Daily Mirror, The Sun, Daily Telegraph, Daily Express, Mail Online and online women’s lifestyles such as Reveal, I4U and Cosmopolitan. Expect to see a surge in sales of purple bedding or alternatively women blitzing their bedroom in beige if the old headache excuse is wearing a bit thin.