3 March 2020
Not that we need an excuse to show love for Margaritas, but when National Margarita Day rolls around, you can bet we’re 100% INTO IT. In the spirit of giving the people what they want, this year Jose Cuervo made it easier than every to enjoy one of the world’s favourite cocktails; by making them on your very doorstep.
Arriving at front doors in London on 21st and 22nd February, master mixologists cycled across the capital to get the party started in homes ahead of the festival of tequila on National Margarita Day.
Sweet or salty? The most talented mixologists in the city were on hand to create margaritas for tequila fans and a couple of friends that tantalised taste buds, with three delicious cocktails to choose from:
1. Classic Margarita – simply garnished with lime for those who don’t want to mess with an old classic
2. Golden Margarita – a gilded twist on a classic with pressed pineapple and topped with ginger wine
3. Salted Grapefruit Margarita – give in to bittersweet temptation with this tipple made with pink grapefruit juice and sprinkled with sea salt flakes
For all those who were thirsty for tequila but based outside of London, we had them covered too. A number of specially created margarita kits were delivered to lucky winners who wanted to celebrate National Margarita Day across the UK. The highly coveted kits included a bottle of 70cl Jose Cuervo Especial, a cocktail shaker and squeezer, plus fresh limes. What more do you need for a party?
In record time, we created a suite of visual assets to go out across social media channels, recruited influencers and arranged drop-offs at media houses. This resulted in coverage across national, listings, trade and consumer lifestyle press, along with 1061 sign-ups and an overall reach of almost 1 million tequila fans.