We used the EU roaming laws announcement in July as an opportunity to let consumers know more about Three’s Feel at Home service. Three’s CEO, Dave Dyson was offered to broadcast media and broadsheets and we set up a radio day with consumer champion Alice Beer to discuss roaming in terms of money saving and give the story a consumer angle.
3 broadcast interviews with Dave Dyson including BBC Breakfast, BBC World News and BBC Radio 5 Live
152 further pieces of broadcast coverage including six BBC stations and Sky News Radio
36 pieces of print and online coverage, broken down into 14 nationals, 6 consumer tech, 13 consumer online and 3 regional.