2 December 2016
This December, a very special set of Christmas illuminations was switched on, in rather unusual circumstances. Instead of a token celebrity, an 18-week old jack russell terrier puppy called Max, and his friend Banks the horse, had the honour of turning on the lights that bedecked a 12-foot Christmas tree at the Blue Cross rehoming centre in Burford.
And this wasn’t the only unusual element of the pet charity’s festive activity; the lights themselves are also a world first. The specialist rig has been custom-programmed to switch bulbs on in line with the donations that the charity receives in the run-up to Christmas. Put simply: the more people donate, the more lights will come on.
The appeal for donations has already tugged the heart strings of lifestyle media including Prima and House Beautiful, and the Daily Telegraph, as well as a host of local press, with more on the way… And with plenty of time to go before we’re all unwrapping our presents, there’s plenty of opportunity to spare a thought for the pets who will be spending this Christmas in the care of Blue Cross – and shine a light on their December too.