2 December 2016

Donate To Illuminate

This December, a very special set of Christmas illuminations was switched on, in rather unusual circumstances. Instead of a token celebrity, an 18-week old jack russell terrier puppy called Max, and his friend Banks the horse, had the honour of turning on the lights that bedecked a 12-foot Christmas tree at the Blue Cross rehoming centre in Burford.

And this wasn’t the only unusual element of the pet charity’s festive activity; the lights themselves are also a world first. The specialist rig has been custom-programmed to switch bulbs on in line with the donations that the charity receives in the run-up to Christmas. Put simply: the more people donate, the more lights will come on.

The appeal for donations has already tugged the heart strings of lifestyle media including Prima and House Beautiful, and the Daily Telegraph, as well as a host of local press, with more on the way… And with plenty of time to go before we’re all unwrapping our presents, there’s plenty of opportunity to spare a thought for the pets who will be spending this Christmas in the care of Blue Cross – and shine a light on their December too.

Max the jack russell puppy stands in front of the first donation-powered Christmas tree for pet charity Blue Cross: the tree’s lights will only illuminate in response to people’s donations to the charity in the lead up to 24 December. This picture shows how the tree will look if fully illumiated thanks to donations made by the public. This photo shows how the tree will look once fully illuminated. Max was abandoned by an unscrupulous seller and brought to Blue Cross as a frightened puppy, but he’s now been rehomed and is looking forward to spending his first Christmas with a loving new family. He returned to the Blue Cross Burford rehoming centre to switch on the very special illuminations and do his part to light up Christmas for the hundreds of pets that will be in the care of the charity over  the festive season. 

Max the jack russell puppy, investigates a single lit bulb - the first to be illuminated on the unique donation-powered Christmas tree created by pet charity Blue Cross. The tree’s lights will only illuminate in response to people’s donations to the charity in the lead up to 24 December. Max was abandoned by an unscrupulous seller and brought to Blue Cross as a frightened puppy, but he’s now been rehomed and is looking forward to spending his first Christmas with a loving new family. He returned to the Blue Cross Burford rehoming centre to switch on the very special illuminations and do his part to light up Christmas for the hundreds of pets that will be in the care of the charity over  the festive season. 

Banks the horse investigates the “On” switch for the world’s first donation-powered Christmas tree for pet charity Blue Cross: the tree’s lights will only illuminate in response to people’s donations to the charity in the lead up to 24 December. The tree has been set up at the Blue Cross Burford rehoming centre to help light up Christmas for the hundreds of pets that will be in the care of the charity over the festive season.