9 November 2016

PRCA win for Cow

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Wonderful news for the Cows last night as we picked up a prestigious PRCA Award!

We won in the Technology category for our campaign ‘Keep Believing in Santa’.

The idea, developed for VPN brand Hide My Ass!, was built upon our original insight about the number of children whose belief in Santa had been ended by the internet. As an answer to the problem we created a free browser plug-in that would conceal any online mention of Santa not being real with an image of the bearded big man in his North Pole workshop.

A PR hit, and one that seemingly impressed the PRCA judges!