10 October 2016
Interiors editors and furniture fans were purring over a rather leafy partnership we set up between Thejoyofplants.co.uk and West Elm during Fitzrovia Festival of Furniture this month; the Personal Plant Shopper Service. The link-up saw us introducing a whole new concept to “get the look” – a dedicated specialist as part of the home stylist service, to help you integrate houseplants into your grand designs from the very beginning. Guests at our Private View launch breakfast included editors from Good Housekeeping, House Beautiful and Country Home and Interiors. Coverage included two separate pieces in the Evening Standard, and Homes & Property, and 20 customers estimated to have used the service in the first 5 days it was live.