13 July 2016
At the Great Yorkshire Show, Cow helped transform one of the show’s biggest outdoor areas into a space where families could learn and try the Arla product range. From a 10m by 10m giant picnic blanket to our interactive areas with our farmers, the area proved a massive hit to visitors. It was also the setting for the launch of Arla Farmers Milk where an extra 25p goes back to the Farmer.
The launch was so successful that ASDA cites it as one of the fastest selling new products of this year.