15 May 2016

Cow picks up Proximo brands

After undertaking a successful Christmas working with the guys at Proximo Spirits on their #ThinkInkPines project – as well as adding a dark twist to Valentine’s Day with #LoveTheKraken, we’re delighted to have been taken on by the group to run their PR and Social Media accounts. Focussing on Kraken and Jose Cuervo, we’ll be helping activate stunts throughout the summer to support their intense musical festival link ups, and re-shape their social media strategy and execution.

Kicking off with a new Kraken initiative, #IScreamForKraken, we’ve been hard at work creating the UK’s first purely black ice cream, and a really rather splendid van to take it across the country. Launching at Camden Rocks Festival with appearances from some of the nation’s top acts, we’ll head through the regions and on to the heavy metal shores of Bloodstock Festival… Meanwhile, Jose Cuervo’s Tequila Town activations are under-wraps, but looking fabulous!

What’s more, we’ve been getting creative on social media for Kraken, setting up such sinister-sounding salvos as #DarkDeeds, #SongsFromTheDeep – and forging some wonderful relationships with influential artists. To see any more you’ll have to come and follow us on Twitter or Facebook though.

In the meantime, the drinks (and ice creams) are on us!

The Kraken I Scream van began its tour at London’s renowned Battersea Park, where heavy metal fans left the mosh pit and eagerly awaited the chance to taste the UK's first black ice scream, The Kraken I SCREAM.

The Kraken I Scream van began its tour at London’s renowned Battersea Park, where heavy metal fans left the mosh pit and eagerly awaited the chance to taste the UK’s first black ice scream, The Kraken I SCREAM.