8 December 2015

Rockin’ around the black Christmas tree

We helped Kraken Rum deck the halls with very black holly this year with the launch of #ThinkInk Pines – a bar selling the world’s first real black Christmas trees.

Tasked with driving media, bloggers and influencers to attend the opening party as well as pre-and event news we kicked off proceedings with media drops with our very tall Kraken hunter.

The launch night saw over 38 bloggers and media titles attend including ITV, London Live, Metro, Punktastic, The Mirror, The Independent, Time Out, Kerrang!, Foods and DIY Magazine. Complete with snow, heavy metal carollers, Kraken cocktails and a over 50 pieces of coverage – not such a black Christmas after all!